Mac’n’Cheese Porn : Nevermind Jeans, Now Even Comfort Foods Are Sexed Up!

Sex in advertising is nothing new, but macaroni and cheese porn? Yesterday, midday, I looked up from reading as my husband was flipping between a race and football. There, dancing to Give a Little Bit (Shame on you, Supertramp!) were two, ah, well, amorous?? boxes of macaroni and cheese coming on to each other! Unbelievably, they slid in behind a toaster where we are to believe they are, ah, “making more pasta”…and four little containers of mac and cheese come pitter-pattering out after them!
Really? Do advertisers have to sex up everything? Not even comfort food is safe!
I hate to list the brand name of this company, and ones like it because it only does what they want. Push their brand and sell their products.
At risk of doing so, I have to rant about a leading jean company that goes WAY beyond imagination and decency in selling their red-tag-on-the-pocket jeans. The unconscionable company’s “Live in *****’s,Just Don’t Bore Them” campaign, does anything but bore. It makes me abhor the company. I happened to catch a lascivious ad recently. In a swift but indelible scene,a twenties-something man steps back from a woman who is bent backwards over a kitchen counter. He hoists up his jeans suggesting he’s been caught in the act or just finished with her.
Nothing left to the imagination. How do we explain something like this to young children? How do we protect our youth from what is broadcast as the norm? I was grateful that I was not watching with young children, teens, or really anyone besides my husband. I feel the same way as One Million Moms director Monica Cole in her post Levi’s Makes One Million Moms Mad With This Commercial.Check it out. What do you think? Is it OK, humorous, or inappropriate that we are subjected, (in some cases barraged by) overtly suggestive and sexual advertisements?